Proposal for Prinro Building & Steel Merchants
A new Prinro online store and staff back office that read your real stock and your real prices straight from IQ Retail, and send web orders back into it. Hosted in South Africa, and ready for your move to the new ERP in March.
The current store loads everything with JavaScript, so Google and AI assistants like ChatGPT and Grok see an empty page. When we asked an AI assistant for the best round-bar price in Langebaan, it couldn't find a single Prinro price.
Every product page is readable by Google and AI assistants, with price, stock and branch in the page. Ask an assistant for a price, and Prinro can be the answer.
Each customer sees their own price: retail, trade, key account or contract. The prices come from IQ Retail, so the web price is the counter price.
Web orders and quotes land in IQ Retail as real sales orders and quotes. Nobody types them over.
Everything below is working software at prinro.centralstudio.online. Products and public prices are Prinro's own. Customers, costs, margins and orders are made up, and the stock system is a stand-in until we connect to your IQ Retail.
Your own banners, departments, specials and about 60 brands. Pick your branch at the top, and every product shows stock at that branch.

Log in as a contractor or key account and the same product shows that customer's price list or contract price. A walk-in buyer sees retail.
Switch customer in the bar at the bottom →
Address, delivery or collection, payment, review. On a trade account it can go on account. The order is then pushed into the stock system as a sales order with its own document number.
Open the cart →
Orders and quotes, quick re-order, mood boards per house, and their own prices, all inside the store.
Open My Account →
Telesales, branch managers, estimators and admin each see what their role needs. Take a phone order in seconds, approve web orders, manage customers.
Open the back office →
Banners, departments, product titles, photos, specials and announcements. Edit as a draft, preview, publish, and undo if needed. Price, cost and stock stay owned by IQ Retail.
Open the website editor →
Change a cost in the stock system and every price list and the store reprice on the next sync, with a history of what changed.
Try it in the stand-in stock system →
The store never talks to IQ Retail while a customer is browsing. Your own database, hosted in Johannesburg, copies what it needs from IQ every few minutes and sends orders back. If the IQ server is down, the store keeps selling and the orders wait.
Kerridge confirmed one API serves both IQ Retail and K8 Trader. If the new ERP in March is K8 Trader, this connection carries straight over.
| Phase | We deliver | We need from Prinro |
|---|---|---|
| 1. Build | Specification and data model · SA-hosted database · IQ Retail connection (stock, prices, customers, orders back) · roles and price lists · the online store · My Account · the back office and website editor · moving your products and content across from the current store | IQ Retail API access (see below) · a named person for decisions · logo files and product photos · delivery zones and fees |
| 2. Testing | End-to-end testing against your IQ Retail: prices per customer type, stock per branch, orders arriving in IQ correctly | whether this phase also covers your own staff testing (branches, telesales) |
| 3. Handover | Go-live, Google and Bing submission, staff training, documentation | Staff available for a training session |
Timeline: calendar weeks from kickoff, and how the IQ access wait is handled
| Phase | Excl. VAT |
|---|---|
| 1. Build | R 75,600 |
| 2. Testing | R 16,800 |
| 3. Handover and training | R 8,400 |
| Total | R 100,800 |
any discount for the demo already built
| Item | Excl. VAT |
|---|---|
| Hosting in South AfricaJohannesburg. Your data never leaves SA. | R 2,500 |
| Care and maintenance3 hours a month included | R 2,400 |
| Total per month | R 4,900 |
Hours beyond the 3 included: R800 or R1,050 per hour
When you move in March: connect to the new system. If it is K8 Trader, this may be little or no work. We'll confirm with Kerridge.
Customers send a list on WhatsApp and get a priced order back to confirm. It's in the demo under WhatsApp.
Upload a house plan and get a priced materials list. It runs on your own server, so plans never go to the cloud.
A native mobile app is not part of this phase. The store works fully on phones, and we can add an app later.
We can quote without these, because we've taken a position on each. These are the answers that could change the number.
Prinro asks Kerridge to license and switch on the IQ Retail API. We send the exact list of what's needed.
We start building on Kerridge's IQ test server straight away, so no time is lost waiting.
Sign off this proposal and we book the kickoff.